Looks best in Japanese

The Worlds Most Elaborate Book

Project:       The Secret to Making a Difference
Client:          Bruce Mau Design / MDC Corporation
Producers:  Guy Poulin: Overall print production & quality control
                    Doug Laxdal: retouch/colour separations, process research & testing and photochromic inks

This book is a smythe sewn party between two blind debossed covers.
Each is collection of profound quotes neatly rolled onto pages containing detachable
bumper stickers, party balloons, drink coasters, fridge magnets, cut vinyl stickers,
temporary tattoos, 3D glasses and 3D images, posters, puzzles and games
on a newsprint section.

Other tricks include a section of horizontally split pages for an image mix and match
and a little flip book tucked into a pocket in the back cover.

This book is pushed over the top by a section of images and text printed using
photochomic inks developed at the Gas Company's basement ink lab which
change from transparent to a saturated blue when exposed to light.

See The Gas Company website for more information on custom inks or email Doug Laxdal

Retouching and colour corrections by Jeff Hale, Studio manager

A Smythe sewn party between two blind debossed covers

Photochromic ink formulated by Gas Company changes colour when exposed to UV light.

The Secret to Making a Difference  Produced for Bruce Mau Design. Client: MDC Corporation / Miles Nadel