Looks best in Japanese

SONOS Brand Book

We produced this Sonos Audio Systems brand book for Bruce Mau Design Toronto.  We began with optimizing the images through repeated rounds of proof approvals involving interpolating resolution, colour corrections, sharpening, and cmyk colour separation.  We printed 100 advance copies using HP Indigo for internal review which were Smythe sewn with drawn on black paper covers that were silkscreened with opaque white.  When it came time to print thousands we ran the job on a forty inch litho press with interdeck UV curing.  This produced the same brilliantly saturated colours on uncoated stock that we were produced with the HP Indigo copies.  Again, the book was smythe sewn with a drawn on cover of opaque white UV silkscreened black stock.

Wine label and package

This is third year producing a wine bottle label and box for a client's vinyard. Seen here is one of the final prototypes being assembled.  The box is lucite with a wood veneer wrap with die cut insert of a face mounted lucite print.  The inner box is eska board wrapped in white stock, there is a silkscreened textile adhesive label, a laser cut textile artwork and a stack bound hard cover art book inside.  The artwork was commissioned by the client separately from an artist.  We produce 350 labels and 50 boxes.

Making one of the many prototypes

Elisa personal stationery

This gorgeous personal stationery set was designed by Toronto graphic designer Sarah Dinnick.  Consists of a calling card, compliments card, envelope, and note pads.  Processes include letterpress, intaglio, and blind deboss die stamping on Mohawk Superfine stock.

Torys LLP Law office renovation & art installation

KPMB's architect's multi floor renovation of Torys LLP law offices in Toronto's TD towers centres around a magnificent art collection.  The centrepiece of the project is the Client and Executive Floor. A generous, continuous loop of circulation is organized around the core functioning as a seamless gallery space with views terminating at all four corners.  An interconnecting staircase runs between the 32nd and 33rd floors.

The north and south facing boardrooms occupy one, long extended, column-free space. Each provides flexible convertible space which can be divided into smaller meeting spaces or completely opened up with a system of skyfold walls. The skyfold wall system manifests Torys’ commitment to innovation and to contemporary Canadian art. The patented system was customized with integrated art works by Montreal artist Pascal Grandmaison and Toronto-based artist Robert Fones.

The Gas Company was contracted to produce the 212 panels which cover the Skyfold walls, each measuring 3' x 12'.  After interpolating, colour testing and tiling of the artist's supplied images, the files were printed with our large format ink jet printer on gloss photo paper before being laminated to provide protection from damage and to provide a lustre pearl finish.  The finished prints were packed flat in custom made plywood boxes measuring  3.5' x 13' x 6" to be shipped to the Skyfold factory in Montreal.

Each panel was compared for colour accuracy to a set of master approval prints.  Panels were inspected closely for flaws or defects prior to delivery.

Once the panels were printed, we travelled to Montreal to work with the Skyfold team to ensure that each laminated print was mounted to the large steel panels perfectly before being shipped back to Toronto for installation in the Torys office.

The project consumed our entire shop for two months.

Panorama of a small boardroom configuration with Skyfold walls extended down showing Pascal Grandmaison's photograph tiled over the Skyfold walls.

A boardroom configuration showing the artwork of Robert Fones on the Skyfold wall at the far end of the room in the down position to form the back wall, with a second Skyfold wall retracted into the ceiling to create a larger size boardroom.

A detail of Pascal Grandmaison photograph tiled over Skyfold panels.

A detail of Robert Fones photograph tiled over Skyfold panels with view over Toronto skyline.

 Doug Laxdal of The Gas Company with Pascal Grandmaison.

A detail of Pascal Grandmaison photograph tiled over Skyfold panels.

CNC Laser Cutting

CNC Laser cutting uses a CO2 laser to cut or mark many different materials.  The laser is directed in two dimensions over a flat work bed.  The artwork for the cut is created in Adobe Illustrator.  As a general rule, it will work with most materials that will burn.  Our laser's cutting dimensions are 24" x 36".  Materials up to 10mm thick can be cut.  The machine works well with acrylic (Lucite or Plexiglas), plywood, paper, card, leather, laminate (Arborite) and other materials.  Call us to discuss the capabilities, file setup, and cost.

Untitled from Doug Laxdal on Vimeo.

Souls of Sin Box

We converted this found item tool box into a film prop for a 'Sons of Anarchy' inspired online spot for Art & Mechanical Branding in Toronto.

In the film the box is used to contain the biker's book of conduct and the brass knuckles associated with it.  The box interior is made up of CNC cut plywood layers.  The inner tray is illuminated by battery powered LED strip lights.  The power switch is accessible through a hole in the bottom of the box.

Concept: David Adams, design and manufacture: Doug Laxdal

See the film here-  Art & Mechanical

SOS Tool Box Movie

Tool box components

Emeco Chairs Catalogue

Below is shown the catalogue for the classic Navy chair brand, Emeco.  The book printed UV litho on Lynx 100lb uncoated.  We photographed a new cover and retouched existing photography at our studio.   The cover photo shown here was struck with a multi level registered deboss and printed with cmyk plus a pms 185 touch plate.  Cover photography and retouching by Doug Laxdal, interior  retouching & colour by Jeff Hale.  Print production by Guy Poulin at TypeA Print.